Explore how businesses can implement best practices using strategy management software.

Most companies have a well-defined strategy that is intended to align the actions of all individuals, teams, and business units to achieve corporate goals. But when it comes time to execute, they can run into trouble. To close the gap between strategy and execution, companies need to align business strategy with actual initiatives, projects, and daily activities across the organization.

Best practices include:
  • Define strategy & align initiatives with corporate goals
  • Clearly communicate strategies and plans
  • Use incentives to drive employee behaviors needed to meet objectives
  • Measure performance using key performance indicators

Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There's just so much information - and so many possible combinations of metrics and reports to track - that many marketers get overwhelmed trying to make sense of it all.

Don't let data overload stop you from using analytics to improve your marketing effectiveness. This free eBook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.

This 85-page guide will teach you how to effectively analyze the following marketing channels:
  • Your Website & Landing Pages
  • Search Engine Optimization
  • Paid Search
  • Business Blogging
  • Social Media
  • Email Marketing
  • Lead Nurturing & Marketing Automation

Whether you call it Social Media or Consumer Generated Content, there’s no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about every product and service imaginable. From blogs and podcasts to wikis and social networks, social media allows consumers to rate and review products, advise fellow consumers, and even make their own commercials praising or bashing businesses and brands.

The force that is driving social media is as old as business itself: word-of-mouth. Buyers have always shared advice on purchasing decisions, and consider wordof-mouth among the most trustworthy of information sources. ...

MotiveLab is a marketing agency that helps businesses incorporate social media trends and technologies into their marketing programs, from launching products and generating leads, to building customer communities and driving referrals.

Learn how to effectively engage customer communities with a new, social marketing mix.

With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:
  • Why social media is here to stay, and what to do about it
  • How to monitor market conversations in your own market
  • How to prepare and launch social marketing initiatives
  • How to integrate social media with traditional marketing programs
  • Important opportunities to leverage and pitfalls to avoid

In today's increasingly complex retail business environment, measuring the health and performance of a company's supply chain is critical to business success, both from a cost management and a customer satisfaction standpoint. Achieving the level of measurement and visibility required, however, is a challenge in itself.Common obstacles such as metric and key performance indicator (KPI) definition, cross-departmental alignment, and lack of end-to-end metric definition can cause many measurement programs to fall short of their charter.Using a standards based framework such as the Supply Chain Operations Reference (SCOR®) model from the Supply Chain Council can help retailers avoid many of these spans departmental functions to enforce alignment with obstacles, with an industry accepted metric hierarchy that corporate objectives.

As these supply chain complexities mount, so do supply chain breakdowns.What hasn't changed, however, is that most of these breakdowns are related to interdepartmental misalignment and miscommunication of goals, metrics, and KPIs.To oversimplify, the left hand knows not what the right hand is doing, which causes a problem the left foot thinks it can solve unbeknownst to the right foot, which has already applied its own band-aid. In this way,well-intentioned retail professionals operate in their vacuums, deal with massive amounts of data in their own ways, and use their own versions of "KPIs" to affect the measures under their immediate control. Despite their best efforts, department heads are unknowingly degrading supply chain accuracy and visibility. Poor visibility and inaccuracy make it difficult to discover new trends, address supply chain disruptions, and remodel supply chains for improvement.


Download ebook: Setting the Standard For Supply Chain Performance