Free eBook: An Introduction to Inbound Marketing Analytics

Analytics programs can give marketers amazing insight into their marketing campaigns, but this wealth of data comes with a cost. There's just so much information - and so many possible combinations of metrics and reports to track - that many marketers get overwhelmed trying to make sense of it all.

Don't let data overload stop you from using analytics to improve your marketing effectiveness. This free eBook highlights the essential inbound marketing metrics for data-driven decision making, along with advice for how to use that data to improve and optimize your marketing efforts.

This 85-page guide will teach you how to effectively analyze the following marketing channels:

• Your Website & Landing Pages
• Search Engine Optimization
• Paid Search
• Business Blogging
• Social Media
• Email Marketing
• Lead Nurturing & Marketing Automation

Download Free eBook: An Introduction to Inbound Marketing Analytics

Social Media Marketing: 12 Essential Tips for Success

Whether you call it Social Media or Consumer Generated Content, there’s no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about every product and service imaginable. From blogs and podcasts to wikis and social networks, social media allows consumers to rate and review products, advise fellow consumers, and even make their own commercials praising or bashing businesses and brands.

The force that is driving social media is as old as business itself: word-of-mouth. Buyers have always shared advice on purchasing decisions, and consider wordof-mouth among the most trustworthy of information sources. ...

MotiveLab is a marketing agency that helps businesses incorporate social media trends and technologies into their marketing programs, from launching products and generating leads, to building customer communities and driving referrals.

Learn how to effectively engage customer communities with a new, social marketing mix.

With all the hype surrounding social media and consumer–generated content, marketers need clear and simple information to make sense of this new and powerful trend. In this short marketing brief, you'll learn:

• Why social media is here to stay, and what to do about it
• How to monitor market conversations in your own market
• How to prepare and launch social marketing initiatives
• How to integrate social media with traditional marketing programs
• Important opportunities to leverage and pitfalls to avoid

Download ebook: Social Media Marketing: 12 Essential Tips for Success